Two main routes to economic growth: 1. Bringing together the human, material and spiritual resources in the region as efficiently as possible, and increasing and accumulating profits; and 2. The curiosity and desire for the potential of the lands that you do not know what to expect.
The distinction between undertakers and contributors is similar to that between adventurers and entrepreneurs. The adventurer wonders outside the comfort zone that surrounds them, eagerly risking the unpredictability to discover the surprises in those areas. The entrepreneur evaluates the current conditions, institutions, opportunities and relationships where they set up their businesses, and adopts traditional working and shopping models in order to maintain a relatively safe progress of the business.
In today's business world, these two characters are very close to each other, even intertwined.
It seems that the markets where no one has stepped foot ceased to exist, and almost all corners of high potential soils are occupied.
In order to grow in one’s own corner, it is necessary to find a way to activate the adventurous spirit in that narrow economic space.
Those in charge of safe and stable businesses are advised to take risks and be creative, while adventurous spirits are advised to be balanced and cautious.
According to the nature of the work we do, we are looking for the magic formula that we set the dose of adventure and caution to the test, just as children learn how to walk by stumbling.
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